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Post by account_disabled on Feb 15, 2024 6:47:54 GMT -5
Of China's dairy industry (2001-2006). China's milk production soared from 8.2743 million tons in 2000 to 29.4462 million tons in 2006. . The Spring Festival Gala has also become the best platform for companies to do public relations - whether it is to restore reputation and reshape their image; or to move forward with the wind and further expand their influence. As Mengniu co-founder Sun Xianhong said: " Advertising in the CCTV Spring Festival Gala is the most cost and UK Phone Number List output ratio." The input-output ratio here not only refers to sales volume and sales, but also includes the intangible asset of brand image. "Advertising in the Spring Festival Gala is a good opportunity to shape the brand and establish the corporate image." For example, in 2009, Baidu spared no effort to invest heavily in the Spring Festival Gala, not only allowing Chairman Robin Li to sit in the front row, but also repeatedly sending New Year Greetings to the people across the country, and also implanting the slogan "Baidu Click" into Jiang Kun's cross talk jokes. A set of advertising placements was launched just to make up for the crisis of public trust caused by incidents such as Sanlu milk powder and false bidding rankings through the Spring Festival Gala. For another example, in 2009 and 2010, Sohu,
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